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Video Analytics and Licence Plate Recognition · Newmarket

Video Analytics and Licence Plate Recognition in Newmarket

Pixel-based motion detection fires on rain, headlights, shadows crossing a yard and a plastic bag. After two weeks of that nobody looks at the alerts, and the system is functionally switched off while still appearing to work.

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HomeLocationsNewmarket › Video Analytics and Licence Plate Recognition
Underground parking structure at night
REC 00:00:00
CAM 01Parking Lot
Local conditions

Analytics and LPR for Newmarket sites

The Harry Walker Parkway corridor is Newmarket's main employment area — mid-size units, a mix of manufacturing and service businesses, and a significant healthcare presence anchored by the regional hospital. Healthcare-adjacent tenancies bring privacy obligations that most commercial sites do not carry, and those need to be settled at design rather than discovered during an access request.

What that means for Analytics and LPR

Healthcare-adjacent tenancies carry privacy obligations beyond the commercial norm. Camera placement and retention need to be defensible in writing.

Employment areas we work in around Newmarket: Newmarket Business Park, Harry Walker Parkway, Leslie Street corridor.

What we do

Detail that changes the outcome

Expect tuning, not magic

Any analytic needs a settling period per scene — masking a flag, excluding the road beyond the fence, setting a loiter threshold that suits how your yard actually operates. A system handed over without that period generates false alarms and gets ignored, which is the same as not having it.

LPR is a geometry problem before it is a software problem

Plate recognition depends on the angle to the plate, the vehicle's speed and controlled infrared illumination — not on the analytics engine. Beyond roughly 30 degrees off-axis, accuracy degrades quickly. A general-purpose camera pointed at a gate will disappoint; a dedicated LPR camera at the right angle, shutter speed and IR wavelength will read reliably day and night. Budget one camera for plates and a separate one for the overview scene.

Edge or server

Analytics running on the camera cost no bandwidth and no server, and scale linearly as cameras are added — but they are fixed to that camera's capability. Server-side analytics allow richer search across the whole system and retrospective re-analysis, at the cost of hardware and network. Most commercial sites are best served by edge classification for alarms and server-side search for investigations.

Newmarket employment areas

Newmarket Business ParkHarry Walker ParkwayLeslie Street corridor

Other systems in Newmarket

Analytics and LPR in Newmarket

How accurate is licence plate recognition?

Under controlled conditions — a dedicated camera, a constrained lane, a reasonable angle and proper IR — it is reliable enough to drive gates and yard logs. Applied to a general camera watching a wide entrance, it is not. The install geometry matters more than the software.

Will analytics stop false alarms completely?

No, but object classification removes the overwhelming majority of them — weather, light changes and animals. What remains is people and vehicles where they should not be, which is the alarm you wanted in the first place.

Can we search old footage for a specific vehicle?

With server-side analytics, yes — by object type and attributes such as colour, across weeks. It turns a multi-hour scrub into a query, which is usually the moment a client realizes what the system is for.

Why does Newmarket need a different approach?

Healthcare-adjacent tenancies carry privacy obligations beyond the commercial norm. Camera placement and retention need to be defensible in writing. The Harry Walker Parkway corridor is Newmarket's main employment area — mid-size units, a mix of manufacturing and service businesses, and a significant healthcare presence anchored by the regional hospital.

Analytics and LPR nearby

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